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Top Five Reasons You Should Try Ponch Cosmetics

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Cosmetic brands are plentiful these days, which makes it cumbersome to find the right products. I am a product junkie! I generally try everything just to see what the real difference is in the products. If you are anything like me, you have tried just about everything. Additionally, I am finding more brands each week are displayed in drug stores, department stores, and various other retail outlets.

When I started Ponch Cosmetics, I knew I had to differentiate myself from other brands. What will be my USP (Unique Selling Point)? How can I connect with my customers? How will I get my customers to feel the same passion for my products as I feel?

Conversely, I have spent a lot of money on makeup over the years because I love it. However, I have never spent a ton of money on one item of makeup. After all, it is just makeup! Thus, the number one factor that was important to my brand is affordability. Next, I had to provide three more things that were important to me when I was searching for makeup. Those three things are: 1) color 2) options 3) quality.

Finally, I have the foundation for which to build my brand. Now, here are the things that make my brand special. These are five things that I pride myself for providing value in my products and the five things for which I stand. Individually, these things might not seem so special, but when grouped all together they make a powerful team and statement.

Affordability. Ponch Cosmetics is affordable and moderately priced, but remains full of quality.
Cruelty-free. I never owned a pet, but I still feel we must protect them.
Paraben-free. There has not been substantive evidence proving that parabens in cosmetics cause cancer, but it is better to be safe than sorry.
Color, Color, and more Color. Color is a major barrier and concern for women of color. We need options and variety. Ponch provides both.
Vitamin-rich. Many of my products are enriched with vitamins A, C, D, & E. What that means for my customers is more protection for their skin.

These are not just my selling points, these are facts related to my brand. Besides, I just answered most of your questions in one blog post. Are you ready to try Ponch yet?

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People I Cannot Wait to Meet

I have been told that I am one of the friendliest people you will ever meet.  I talk to strangers, trees, birds, and food sometimes.  Please don’t get in the elevator with me because I am going to introduce myself.  I just love to meet new people.  I love to engage people and I am curious about EVERYTHING!  I am an extreme extrovert and I make no apologies for it.  

You see, I have a belief that everyone has an interesting story and I want to know all about it.  Even if you are not a talkative person like me, you just never know who you can inspire with your story.  I don’t mind sharing those pieces of me because I consider it liberating.  Likewise, I believe that all people are important.  The life that we live is our legacy.  Therefore, the stories that we share and create about ourselves are our gift to the world.  

I realize that there are stories that are so painful that are not easily shared, but there are blessings in those experiences, as well.  However, I am talking about the simple pleasantries of life that make us unique like where we came from, who we came from, and what they taught us along the way.  

When I travel, I make it a point to learn something new and different about the people around me.  It never ceases to amaze me how we are all so intricately connected to one another by our stories.  I don’t ask questions because I am nosey.  Indeed, I am inquisitive.  Instead, I ask questions to learn and to grow individually.  Learning and understanding someone else’s story can offer each of us a totally and completely different perspective on life.  I truly believe that we are often misunderstood.  

As we walk along in our daily lives, I challenge each of you to stop and think about your story.  Think about how interesting you are.  You should think about how your story makes you unique and different from everyone else.  Your story is another fascinating story that we need to hear.  Who are you? From where did you come?  What do you offer the universe?  These aren’t just questions that I ask my friends.  These are questions that I am going to ask the people I cannot wait to meet.  I cannot wait to meet you and i cannot wait to hear your story! 

 

xoxoImage

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Top Three Things Killing Your Confidence

Top Three Things Killing Your Confidence

There is an epidemic in the female species going around called “lack of confidence.”  It has spread like wildfire.  I did not realize it was a problem until I recognized how many women were suffering from the same condition.  However, I have a solution that will help turn this situation around.  There are three things that you need to check because these three will zap all of your confidence.  Your level of confidence will determine your level of elevation.  It is important to our own personal growth that we cure ourselves of this epidemic quickly.  Here are the top three things that we can change:

1) Attitude

Your attitude is the single most important thing that can make or break your confidence.  The things we tell ourselves can convince us good or bad, in one way or the other.  Therefore, when you start to think that you are less than, you will believe that you are.  That is an instant confidence killer.  We have to start thinking the best about ourselves so that we can believe it!  A simple attitude adjustment will do the trick.  In my book, Confidence is More Than a Word, It’s an Attitude, I explain how confidence equals attitude.  When you walk in feeling fierce, you will walk out getting whatever it is you want in life!

2) Appearance

Your appearance isn’t just killing your confidence, it’s killing your swag, too!  It is true that when you look good, you feel good.  So, why not put more effort into looking your best?  Are you still shopping in the Sear catalog circa 1978? When was the last time you tried a new hair style?  Do you think you don’t need makeup…EVER?  Trust me, ladies, we ALL can use a little makeup more times than not!  A dose of modern attire to spruce ourselves up wouldn’t hurt either!  I guarantee you that when you change any of these aspects of your appearance that have been less than par, you will become more confident and YOU WILL attract more of what you want! So, step it up…

3) Fear

Finally, your fears will prevent you from a lot of happiness and success.  It will ultimately interfere with your level of confidence.  The number one thing that prevents anyone from accomplishing anything worthwhile in life is fear.  Those fears range from fear of failure, fear of judgment, fear of embarrassment, or any number of negative emotions related to apprehension.  Fear is just a deterrent that breeds insecurity.  The more fearful you become, the less confident you will remain.  Truth is, many of the greatest risk takers in life were probably afraid of something.  However, the fear of never realizing a dream is far worse than attempting and failing.  Fear is paralyzing.  Adversely, the opposite of fear is courage.  Confident people are courageous enough to fail, get up, dust themselves off, and then go win.

Winning is a state of mind, an attitude.  If you want to overcome the “lack of confidence” bug, then you must first conquer your fears.  It wouldn’t hurt to get a makeover in the process. Now watch your confidence level rise!

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Five Things Women Can Do to Choose Better Men

I’ve heard the question asked a million times, “Why can’t I find the right guy?” What women fail to ask is “what am I doing wrong?” After listening to a conversation between two women, I decided to compile my top five things that women can do to choose better men. Then maybe, just maybe, you might increase your chances of finding the right guy. Here goes:

1) Don’t chase him. This should be a no-brainer, but many women miss this one miserably. A man needs a challenge, but he also needs to know that YOU know that you’re a prize. If you’re the one that is always calling and trying to make the effort to be involved, then all of the power automatically shifts to him. He will eventually control the entire direction of the relationship….if you allow it. You have to give him a chance to prove to you that HE is worthy. Men are hunters. They want to do the hunting. If you chase him, then that’s no fun for him. You will soon lose his interest. Then you appear to be the needy chic! The relationship won’t last.

2) Don’t ignore red flags early in the relationship. This is the time to keep both eyes wide open. He lied about hanging with his boys. He lied and said his sister answered his phone, but you later found out that he has no sister and his boys haven’t seen him in weeks. These may sound like little white lies, but they are not to be disregarded. I was always taught that if you will lie about nothing you will really lie about something. Those are character issues that you can’t fix. They will eventually snowball as you address bigger issues as time progresses. Why is he lying anyway? You just started dating! You wouldn’t start a friendship off with lies so why should you start a relationship off with them?

3) Listen to the people close to him when they speak about him. They know him well. Too many close to him repeating the same thing about his character or past behavior means that you better listen. If they say he has always had a gambling problem, womanizing problem, drugs and/or alcohol problem, then you should listen. If this has been an ongoing problem, please don’t be so naïve to believe that your love will miraculously change him. He has likely had others who loved him, too, and had no such luck. You’re no different. Those are serious issues that usually require professional help, not a love interest.

4) Don’t look at how a man treats his mother. That can be misleading. His mother is the one person that you can never be. You can never compete with his mother or sisters. Don’t even try! Don’t waste your time trying to be their best friend either. At the end of the day, their loyalty is with him, not you! Baby boys and sons of mothers are just that! Mothers love their sons and sons love their mothers. That is an unbreakable bond. If he cheats on you, that’s your problem! You can’t go crying to his mother expecting her to fix it. She will love him regardless. You cannot determine how he will treat you based on how he treats his mother. Remember, mothers and sisters are friends with ex-girlfriends and lovers, too!

5) Keep your relationship off of social media. On your first date you just couldn’t resist so you tweeted and posted pictures on Facebook. You just started dating and now you want the world to know you snagged a man! Now you want to post your pictures on every post and check yourselves in all over town. The problem is that it’s still new and now you’re going to attract a bunch of his groupies and more haters when your relationship status hasn’t even been determined. Well, okay, you’re excited, I get it, but it’s just not a good move when you just start dating someone. Give the relationship time to develop before you make an announcement to the world. Don’t give the world a chance to infiltrate because you became overly anxious. Some people say 90 days, but I say give it six months to a year before you start broadcasting. You still don’t know if he is gonna make the cut. Take your time and save yourself the backlash from the embarrassing relationship status changes later.

I hope this saves someone from future misery and misguidance!

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What’s Halloween Costume Without Makeup?

Halloween can be one of the wackiest holidays of the year.  Let’s face it, you might see anything! It’s the one day of the year that you can be whomever you choose and no one questions your choice of hair color, clothes or makeup.  Imagination is the trick.  If it is the most creative time of year, then why dress up and use absolutely no imagination when it comes to your face?

For instance, how can one fully get into character as a witch without black lipstick and wing-tipped eyeliner?  Who believes a vampire that doesn’t have a pale face or blood oozing from their mouth? You get the picture yet?

You can try to be the Incredible Hulk without painting your face green, but who does that?  Halloween is a day for the outrageous. How do you create an outrageous image for Halloween? You transform your face from who are you to whom you wish to be.  If you’re fair skinned trying to be a dark-skinned character, then you must use makeup to create such a look.

Next Halloween, release your inner drag queen! Get some loud colors! The louder they are, the better!  If you think you have on enough, then you probably do not.  Add more!  Don’t stop until you become someone else that you do not recognize.  You don’t have a Halloween costume until you’ve added makeup!  Now get to work…

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Five Reasons Women Need Makeup

MSN.com.

I meet a lot of women that say they don’t wear makeup as if they should receive a Nobel Peace Prize when they tell me. I always have to stop myself from telling those women that I believe that is the most ridiculous thing I’ve ever heard women say. Here’s why:

1) No matter how naturally beautiful you are, you’re not that way when you wake up in the morning. As a matter of fact, I’ve seen some of the most beautiful women on earth without makeup. If they need it, then so do you. Now does that mean you need a lot of makeup? Of course not, but a little here and there never hurt anybody!

2) We are all going to age one day! When we do, we may get bags under our eyes, our skin may become dull, or pale. Well, that is why we need makeup. Makeup can hide all kinds of defects and imperfections. I bet you still think you don’t need it, but I have a few more examples. Keep reading….

3) If you have blotchy skin or unevenly pigmented skin, then makeup can help to even the discoloration in your skin. Uneven skin and discoloration is a common issue among African American women. Our imperfections make us all unique, but some make us insecure. If you can learn makeup tricks to help you hide those things that make you feel less confident, then why not?

4) Monotone skin is also a problem. There is very no color or life. Your face looks dull. Concealer can fix that trick every time.

5) Not only can makeup give an illusion, it can also enhance your beauty. When applied properly, makeup has the ability to transform and enhance an already attractive canvass. All it does is improve. Therefore, women shouldn’t be so quick to dismiss makeup as an evil that should be banished from earth. It is actually a very important staple that should be used liberally amongst women to make them look like rock stars! After all, there is nothing wrong with tweaking what we already have.

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Makeup in a Real Housewives world

One thing that the Real Housewives phenomenon has taught us is that women should not be afraid of makeup! As a matter of fact, makeup is our friend! Women like Nene Leakes, Adrienne Maloof, and Teresa Giudice all prove that a little makeup can go a long way! Let’s be honest! Aside from their big personalities would we, the viewers, really take a second look had they not been bathed in makeup galore? Probably not! However, makeup artists and cosmetic companies alike can boast that they played a huge part in the new “Housewives” frenzy because they helped create the divas behind the madness. They have shown the world that anyone can take an unknown, add a little makeup magic and create beauty! After all, that’s what makeup is supposed to do anyway, right?

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The Ten Commandments of Makeup

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>The Ten Commandments of Makeup

The Ten Commandments aren’t just in the New Testament of the Bible. They are also in the makeup world and I am going to give you the lowdown so that you don’t ever commit any of these cardinal sins and live a long happy makeup life! There are rules to this game and I’m here to make sure you play by them. If you commit to following them, you should have more success with your makeup. 1) Thou shalt protect thy skin.  Never underestimate the value of a good skincare regimen.  The best way to have great-looking makeup starts with great-looking skin. Take care of it and it will take care of you during those spotlight moments.

2) Thou shalt invest in good brushes. Specific brushes serve a specific purpose. They can create a specific look. If you want your look to be flawless and fierce, eighty-six the plastic applicators.

3) Thou shalt match thine foundation properly. We’ve seen it a thousand times, but I can never understand why it is so hard! Get three colors, match them against your lower cheek. Whichever one fades into the skin is the correct color! Boom there it is! Lighter foundation will make you look fake, while darker foundation will make you look older.

4) Thou shalt define thine brows. It doesn’t matter if your eyebrows are too thick or too thin, precision is the goal. At least if they are neatly sculpted, you can then use an eyebrow pencil to fill in the area to get a more polished look. Your eyebrows won’t look as good if they aren’t “clean”. Ultimately, your makeup won’t look as flawless either. Face it, eyebrows can make or break a look.

5) Thou shalt learn how to apply eyeshadow to your own eyes. This will require good brushes again! One of the cool things about makeup is our fascination with color. You will be able to do a lot with your eyes and eyeshadow when you learn how to apply your shadow to your own eyes and learn what colors work well with your eye color and eye shape. If you’re not a makeup artist, then all you have to do is learn what works for your face. That’s easy! All you have to do is practice, practice, practice!

6) Thou shalt go easy on the lashes. Lashes are supposed to enhance your beauty and give you Bambi-like appeal. If your lashes make you look different in a bad way, then you need to change your lashes. Nowadays there are so many different alternatives that it is virtually impossible to get this trick wrong. You can try individual lashes, strips or semi-permanent. In either case, find the lashes that are attractive, but natural-looking.

7) Thou shalt learn to highlight and contour. Oh, this can be tricky, but fun! With enough patience and practice, you can become a pro overnight. Just remember that you want to highlight the areas that people will be drawn to like the center of your face, under-eye, middle forehead, nose, and chin. Then contour those places that recede such as edge of the face, the sides of your nose, and lower bones of your cheeks.

8) Thou shall use bronzer liberally. My favorite staple in the whole wide earth! I love lookingDualpowder like I have been sun-kissed! You get the picture? Forget tanning, bronze, baby!

9)  Thou shalt not be afraid of color on the lips. Nothing lights up your face better than colored lipstick. Sometimes that is all you need. If you have full lips, line them first then fill them in with color. Test your color and try as many as possible. Why? Color is our friend! It brightens, it lightens, and it uplifts!

10) Thou shalt learn thine face and find out what looks work best for thine own face. We are all different. That is what makes us unique. The beauty of it is that what looks good on you may not look good on me, just like with clothes. You dress according to your figure. Well your makeup should be created according to your face, which is a beautiful canvas just waiting for your creativity and imagination. I hope this sums it up. Good luck following these commandments. If you come across any trouble, just remember these tips!

 

MSN.com

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Stop The Makup Madness in 2013

Have you ever looked at somebody’s makeup and wanted to fix it?  I have.  As a matter of fact, I do it daily.  Here are a few tips for a few makeup epic fails I witnessed in 2012.  Make sure you don’t commit these in 2013:

1) Stop Trying to bleach your skin with foundation.  Match your foundation properly!  If you’re wearing concealer that is two shades lighter as your main foundation color because you just want to appear lighter, stop! Not only will it make you look dead, you will look foolish! I’m just saying…

2)  Stop drawing your eyebrows like you’re lining a page in a coloring book.  Not only does your makeup look unnatural, so does your face.  There are stencils you can buy for that, you know!

3) If you turn off the lights and your cheeks light up like a flashlight, then you have on too much.  Rosy cheeks are cute, but clown cheeks are not.  Learn your balance.  Bold isn’t always better.

4) I’m all for full lips, but if your lip line touches your nose, you’ve gone too far.  Line your lips, not the area above or around your chin. Your liner should match your lipstick!

5) Finally, the issue of fake eyelashes has gone too far! The goal should be to look natural.  If you are wearing lashes for every day occasions, then your lashes should look like your very own.  If you’re an actress or model, then you might need something more dramatic.  Fake lashes can ruin a perfectly good makeup job by looking too fake.  When in doubt, less is more!

In 2013, we don’t want you to make these mistakes, so get it right! You never know who is taking your picture these days!